Child vaccination rates are plummeting, and the consequences are dire. Australia, once a leader in child vaccination, is now facing a critical situation. Before the COVID-19 pandemic, we boasted a remarkable 95% vaccination rate for one-year-olds, a testament to our success in protecting children from severe diseases. Vaccines shield kids from illnesses like measles, mumps, and whooping cough, which can cause severe pain, hospitalization, and even death. However, this hard-won achievement is slipping away. Post-pandemic, the vaccination rate for one-year-olds has plummeted, reaching alarming lows in some areas, barely surpassing 80%. The repercussions are already evident. Whooping cough cases are at their highest in 35 years, and measles exposure sites have been reported in Sydney and regional New South Wales, including hospitals and a high school. We must not let this slide continue. Countries like the United States and Canada are grappling with measles outbreaks, and the situation could worsen if we don't act. High vaccination coverage is crucial for herd immunity, a concept where even unvaccinated children are protected because the disease struggles to spread. When 95% of children are vaccinated, it becomes nearly impossible for diseases like measles to thrive in the community. Yet, we are sliding backwards. Grattan Institute analysis reveals a disturbing trend: over the past five years, the proportion of fully vaccinated one-year-olds has dropped to 92%, a significant decline from the 95% achieved in 2020. This regression is not uniform; some areas are falling further behind. The most vulnerable communities are experiencing the sharpest declines. In regions with the highest vaccination rates, the drop was a modest 1.3 percentage points, from 98% to 97%. However, in the most vulnerable areas, the fall was a staggering 5.7 percentage points, from 90% to 84%. Alarmingly, few areas have seen an increase in vaccination rates, and every state has regions experiencing sharp declines. The reasons behind this decline are multifaceted. Misinformation and the intense debate surrounding COVID-19 vaccines have eroded trust in childhood vaccinations. Among parents with unvaccinated children, nearly half doubt the safety of vaccines. Practical barriers also play a significant role. One in four parents whose children are only partially vaccinated struggle to secure appointments when their child's vaccination is due. To address this crisis, Australia's federal and state governments must take decisive action. They have agreed to a new national vaccination strategy, emphasizing trust-building, workforce strengthening, data-driven targeting, and accountability. However, the true test lies in their upcoming budgets. These budgets must allocate new investments to transform the strategy into tangible action. These investments should encompass public advertising, misinformation combat, data system modernization, and more frequent vaccination services in diverse locations. Crucially, tougher targets are needed to prevent further community disparities, and funding for localized efforts tailored to specific needs. Australia has a history of achieving ambitious vaccination targets. Getting back to pre-pandemic levels will be a formidable challenge, but with renewed government efforts, we can protect our children and ensure a healthier future for all.